From the course: Live Video Streaming: Essential Skills

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Integrating third-party tracking and analytics

Integrating third-party tracking and analytics

From the course: Live Video Streaming: Essential Skills

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Integrating third-party tracking and analytics

- I'd like to close out this chapter with a focus on the why behind leveraging analytics in your livestreaming strategy. Measuring impact and determining ROI aren't the only reasons to do it. It's about using this information to look over the horizon to see what's next. I'm a firm believer that the data you capture can provide actionable insights in how to not only shape your next webcast, but your entire communications strategy across multiple channels. Everything from the speakers, the content, the program format, down to the program length can influence your success. For example, I have one corporate client that produces a quarterly company-wide livestream. Originally their program length was about 15 minutes or so. When looking at the metrics, we found viewers dropping off at about the eight-minute mark. By using this data, we were able to shape future webcasts for better retention. In a nutshell, the data is there so you can see what works and what doesn't, and one thing is for…

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