From the course: Creating an Online Video Ad: 1 Writing, Production, and Shooting

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Know your audience and influencers

Know your audience and influencers

From the course: Creating an Online Video Ad: 1 Writing, Production, and Shooting

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Know your audience and influencers

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- So, knowing your audience is one of the keys to business success, and I think the saying, which to think like a customer or think like your customer, will help you position your video ads or social media content in the right way, and if anything's true you know your customer, Lindsey. You've been with them for two years, you've been listening to them on social media, and you've actually, as you mentioned earlier, experimented with different types of image ads and how to serve that best up for your customer. So, I was wondering if you can tell me just a little bit about how you got to know your target market better, as well as what you are continuing to learn along the way about knowing your audience. - Yes, well, I particularly am my customer at the same time, so in the beginning I made products for me and my lifestyle. So, for example, at the time I was a new mother. I was breastfeeding, I was very determined to try to be a part of this revolutionary normalize breastfeeding…

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