From the course: Social Media Video for Business and Marketing

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Leverage the power of personal stories with customer testimonials

Leverage the power of personal stories with customer testimonials

From the course: Social Media Video for Business and Marketing

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Leverage the power of personal stories with customer testimonials

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- Who do you trust more? Big business or your fellow man? Where do you turn to get the truth about how well a product or service works? The company's website or public reviews? If you're like most of us, you trust your peers over corporations and you check out online reviews before buying. In fact, 85% of people trust online reviews as much as personal recommendations. That's why customer testimonial videos are a popular marketing tool. We'll usually find them as top of funnel content. Building brand awareness and bolstering brand reputation. This all happens by leveraging the power of personal recommendations. Customer testimonials offer a fresh authenticity and above all, an intimate level of trust that can't be matched by other types of videos. When creating customer testimonials, keep in mind, that people don't remember facts, they remember personal stories. Stories from customers telling how they benefited in a tangible way. You don't want them to just say, they were great, you…

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