From the course: Freelance Work Strategies for Video and Motion Graphics Creators
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Leveraging social media
From the course: Freelance Work Strategies for Video and Motion Graphics Creators
Leveraging social media
- Let's talk about leveraging social media for your brand as a video professional. This is a big topic, so luckily we have some great courses in the library that you can dive into and go way deep on this topic. What I'm gonna focus on is what kind of content should you be creating for social media? People always think of awards and kudos, so of course that's great. If you win an award, you definitely wanna put out a blast about that and especially about the piece that won the award. One of my colleagues who's a motion graphic artist in London did a wonderful background piece on the making of a piece that won her an award, and it was really cool to see all the wireframes and all the different components before the animation was completed and then the final. So those are always good things to do, deconstructing what you're doing and how you're doing it. You can do news releases. You can talk about the date of a broadcast that you've been involved with and make sure that everybody knows…
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Contents
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Honing your elevator pitch2m 9s
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Defining your market: Broad vs. deep2m 39s
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What clients need vs. what they say they need (hard skills vs. soft skills)1m 11s
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Exercise 1: Develop your elevator pitch1m 4s
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Brand essentials: Website, resume, demo reel5m 18s
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Leveraging social media6m 25s
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Rebranding to achieve new goals and jobs1m 58s
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Exercise 2: SWOT analysis1m 45s
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