From the course: Creating an Online Video Ad: 1 Writing, Production, and Shooting

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Lighting your shots

Lighting your shots

From the course: Creating an Online Video Ad: 1 Writing, Production, and Shooting

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Lighting your shots

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- So when it comes to lighting for your video ad, there's a couple things that you want to keep in mind. Number one, if you're on a budget, you're gonna wanna find as much natural lighting sources as you can, to light up your video. This is gonna play really well, especially if you have a low budget camera, so I would recommend, ideally, if you can, on a nice sunny day, or at a golden hour time, to film in extremely, or nice, bright light. If not, you might want to combine natural lighting with also various fixed lighting sources that might exist in a person's place or wherever it is that you're recording. Now, if you start to have a little bit of a budget, one thing that you might want to do is get a nice LED ring light, which could illuminate your subject. There are several on the market which provide very cost-effective solutions to work with both daytime as well as tungsten lighting sources, that you can apply to or on top of your camera, so if you have a little bit more in your…

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