From the course: Online Video Content Strategy
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Live streaming
- Livestream is becoming more popular than ever, and there's a good reason for that. Not that long ago, livestreaming was only accessible to the .01 percent of people, and now everyone has the power to do livestreaming in their pocket if they really want to. There are so many great apps for livestreaming right now, whether that's YouTube's live platform, or Periscope, which is native to Twitter, or even Facebook Live. Instagram even has got into livestreaming recently, and I expect that more online social media platforms and networks will adopt livestreaming in the near future. With that in mind, you need to know the benefits of live video vs recorded video. Now, record video is great, I've done over 1,000 of them. But I've also done over 1,000 livestreams, and something that I've learned in the process is that the authenticity that comes across in a live video that isn't as polished or edited, really resinates with audiences. Plus, you get to have real-time communication and feedback…
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