From the course: Connecting with Your Audience Using Video
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Looking great on video—how we feel on camera
From the course: Connecting with Your Audience Using Video
Looking great on video—how we feel on camera
- I hear you want to look great on camera. Well, you have come to the right place. We've all seen the videos with the suited executive in a chair answering questions or speaking to someone off to the side of the camera. Are these videos compelling or fun to watch? No, not really. No matter how well-spoken he or she is, this can seem contrived. It feels impersonal. In order to connect with the individuals in your audience and to make the video compelling, you need to look directly into the camera. Why? When you look into the camera, the viewer subconsciously perceives this as a conversation between the two of you. This is an important part of connecting with your audience. Once of the biggest things that stop people from creating video content is their fear or dislike of how they look on camera. The way we look and sound on camera is pretty similar to what we look and sound like in person, so why do we dislike it so…
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