From the course: How to Build a Following Online
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Love what you do
- [Narrator] Man, I just love ice cream, don't you? I could talk about it all day long, like flavor combos and waffle cones. Oh, man. Now I'm hungry. Well, putting ice cream aside, it should probably go without saying that if you're planning on building a following, it's in your best interest to build one about something you love, whether that's financial knowledge, baking, or even video games. Whatever it is you decide your brand is about, it's got to be something you're passionate about. Otherwise, your potential followers will notice. When you're passionate about a topic, your love for it comes through, and that's the type of authenticity that can really build a strong following. People nowadays are pretty savvy and they can even tell pretty quick if you're not being authentic about a topic. Post about what you love, and the people who love it too will flock to you, but that's not the only reason you should…
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