From the course: Developing a Fundraising Video for Nonprofits

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Making people care

Making people care

From the course: Developing a Fundraising Video for Nonprofits

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Making people care

- So you've already decided that you want to create a video which is fantastic because you realize that the benefits of video are that it's personal and emotional. And we really need to figure out first and foremost, what is it about your organization and your cause that gets people to care? How are you going to use that emotional heartstrings to really get your message across and then ask them to donate? So take a few minutes right now and decide what is that the emotions that your organization and the tone of your video that you want to take. And with me today is one of my clients who is going to take you through the process as well and go along with you as we workshop through this video and she's going to share what she's come up with for her emotional heartstrings. So take a few minutes and think about your organization and then we'll share our story too. Gwen and our friend Tess over here, you guys obviously play up…

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