From the course: Video Writing: Using Humor to Communicate and Persuade
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Match the message
From the course: Video Writing: Using Humor to Communicate and Persuade
Match the message
- Which styles of comedy should you choose for your specific project? Well, it's like buying a new ensemble. You need to dress for the occasion. Be fashionable, get something that fits you well but at some point you need to decide what you like. Let me be your haberdasher of hilarity. If your message were a person, who would it be? Male, female, child, teen, adult? A straitlaced business type, a charismatic techy? A fun-loving vegan? Like attracts like, so think about your audience. If you're trying to reach mid-level corporate executives, think of your message as a hardworking, white collar manager who wants to get ahead. If your audience comprises power tool users, imagine your message as a woman who likes to get her hands dirty but is smart enough to do it safely. If you want people with capital to invest, maybe your message should be, at least in part, a clever entrepreneur who knows how to stretch a dollar. After all, your viewers wants to invest his cash, not flush it down the…
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