From the course: How to Build a Following Online

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Organic growth vs. buying followers

Organic growth vs. buying followers

From the course: How to Build a Following Online

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Organic growth vs. buying followers

- [Presenter] Would you rather eat an organic apple or a robot apple? I mean, the robot apple is shiny. (metal clangs) Ow! On second thought, I think I'm going to go with the organic apple. And the same can be true for followers. Nowadays, there's plenty of services that offer you followers or the ability to mass follow accounts for a price. (cash register dings) But are these services really worth it? And do the followers you acquire for them actually engage? Well, it might seem like a great idea to quickly gain a bunch of followers this way, but the truth of the matter is, it's actually not. So let's go over some cons about buying followers. First up, buying followers can pollute your audience with followers that most likely are bots. Or if you're using an app to mass follow people, they most likely are just following you back out of social media etiquette, and not because they are truly interested in your content.…

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