From the course: Corporate Video

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Overview of Adobe Stock

Overview of Adobe Stock

From the course: Corporate Video

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Overview of Adobe Stock

- Hi, my name's Rich Harrington for Corporate Video Weekly, and this week we're joined by Dennis Radeke from Adobe, and he works with the Adobe Stock team. And Dennis, stock footage is something that really has become a key part of a lot of video producers' toolkit, and I think these days, as corporate video creators, we're relying on stock more and more. Why is this need increasing? - I think it really comes back to the fact that there is so much content that needs to be churned out. You and I go back quite a ways, and so, there was a time when we would get weeks to be able to accomplish a project, and then suddenly it became a week, and then it just became a few days, and now it's like, can you turn it around tomorrow? And so, when we talk about that in Adobe, we call that content velocity, the idea that there's not only tighter deadlines, but there's more deliverables that have to be made. It's not just going to videotape, or going to broadcast TV, well of course there's a plethora…

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