From the course: Social Media Video for Business and Marketing

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Peek behind the curtain with BTS and company culture videos

Peek behind the curtain with BTS and company culture videos

From the course: Social Media Video for Business and Marketing

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Peek behind the curtain with BTS and company culture videos

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- If you watch the behind the scenes, or BTS, featurettes of your favorite movies, you know the excitement of being able to peak behind the curtain to see how everything works. The same goes for a brand. People love the chance to see what makes a company tick. BTS and company culture videos can be great customer-facing tools to build trust and connection with your audience. Brands can show the people responsible for a company's success. And because people are emotionally attracted to other people, it humanizes the brand. BTS videos can also be great recruiting tools. Brands can highlight company culture and attract top talent by showing what it's like to work for a particular business. While these types of videos can sometimes live at the top of the funnel to create brand awareness, most of the time they're more useful mid-funnel, like in the consideration phase, when customers are already brand-aware and are looking deeper to see how things work. No matter how BTS videos are used, it…

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