From the course: Web Video for Business: 1 Creating an Online Series

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Plan your episodes

Plan your episodes

From the course: Web Video for Business: 1 Creating an Online Series

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Plan your episodes

- It is now time for us to talk about planning your web series and your first episode. We know that you have a very clear vision in terms of what your brand stands for, and who your audience is, and hopefully you're figuring that out yourself as well. So maybe we'll start with you, Sarah, and you can tell me a little bit about what you guys have been talking about for your first episode for the series. - Sure. So, honest, the thought of planning episodes for the web series was a bit overwhelming at first, and as we began to brainstorm about it, break it into smaller pieces, it became a bit more approachable, and a couple of things that we were considering along the way were how to refer back to those core values that we talked about for our brand. How can we have a common thread throughout the web series that we can tie each episode back to, so it feels really true to us, and it feels valuable and relevant for our audience. Another thing that I thought of along the way was taking on…

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