From the course: Creating Video for a Non-Profit

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Promoting and branding difficult ideas

Promoting and branding difficult ideas

From the course: Creating Video for a Non-Profit

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Promoting and branding difficult ideas

- Now that you've got a sense of both the nonprofit organization we're making this video for, as well as the primary people who will be making the video, you should have a general sense of what our mission is. But promoting ideas can be challenging. That's especially true when you're promoting potentially difficult or controversial ideas. It's not always obvious how you should approach this sort of thing, but there are generally some good ideas for getting started. First, I think it's important to know why video is an important and growing method for nonprofits to communicate their message. Video can reach audiences in ways that most other mediums can't. Video allows you to put faces, voices, and emotions at the forefront of your story. - They help you with housing, clothing, anything you could need, and they could help you if they could. - It gives you the ability to let actual real people communicate your ideas, thereby enhancing the conversation with the community that you're…

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