From the course: Video Writing: Using Humor to Communicate and Persuade

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Punching up

Punching up

From the course: Video Writing: Using Humor to Communicate and Persuade

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Punching up

- Someone once said, writing is rewriting. I think he could have said that better but he probably didn't take the time to rewrite it but it's true and with a business video that utilizes comedy, there are two kinds of rewriting. One for the message, the other for the fun. When it comes to your message, there are lots of tricks to make sure it comes across clearly. Start by writing a boiled down version of your message, as a brief as a headline or a tweet, then rewrite it until you've gotten it as pithy as possible. Pretend each words costs you 10 bucks and save your money. Then post it somewhere you can see while you're writing your script. Stop stealing or you'll be fired. Our blender can handle any job better. Or how about that brilliant messaging on almost every major street corner? Don't walk. That one saves lives. Improving the comedy of your script can be counterintuitive. There's gonna be one or two lines that make you laugh every time and you just love them. You're gonna have…

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