From the course: Social Media Video for Business and Marketing

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Repurposing video to maximize impact

Repurposing video to maximize impact

From the course: Social Media Video for Business and Marketing

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Repurposing video to maximize impact

- For every video you create, it's important to see its full potential in the social marketplace. And to do that strategically, it's best to expand your vision and visualize the different ways that the video can be repurposed. The goal is to repurpose your videos to maximize impact in different ways to multiple audiences in a variety of social spaces. There are a number of ways to do that. The first is by type. By this, I mean that you reuse your video assets to create different types of social content. For example, the interview you shot can serve as a well-edited talking head spot and it can be combined with b-roll, music and titles to create an engaging promo. You can create an animated GIF out of a humorous moment and you can extract the interview audio to create a podcast. One video can produce many different types of engaging social media content so get as much mileage from your assets as you can and do it strategically. Next, content. Even within the same type of video, there…

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