From the course: Creating an Online Video Ad: 1 Writing, Production, and Shooting

Unlock the full course today

Join today to access over 22,600 courses taught by industry experts or purchase this course individually.

Research the competition

Research the competition

From the course: Creating an Online Video Ad: 1 Writing, Production, and Shooting

Start my 1-month free trial

Research the competition

“

- So it's extremely important to know your competition as well as influencers in your field so you can better position your online video ad. Now, by no means does this mean to steal from your competition or your influencers. It's to basically do a competitive analysis where you compare what your competition is doing as well as influencers in your field by taking this information and comparing against what you're doing with your social media strategy, you can better position yourself and align yourself with your customer. So, Lindsay, I am wondering, what is it that you do to follow up on trends that are in your existing field as well as what do you do to research your competition? - I love this topic. The way that I approach this is I have got to know what other people are doing within my industry, a, so that I don't copy anybody. You know, everything's always, everything's already done, but I just wanna make sure that the things that I do are my own way and that they couldn't…

Contents