From the course: Developing a YouTube Strategy

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Research your competition

Research your competition - YouTube Tutorial

From the course: Developing a YouTube Strategy

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Research your competition

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- [Narrator] Okay, story time. This one time I got hired to film a video for a very nice lady who wanted to start a cooking channel on YouTube. After filming the first episode, I was wrapping up equipment and asked her what other YouTube cooking channels she was a fan of. And she told me she didn't really know of any, nor did she watch many YouTube videos. (sighs) I was pretty shocked. I couldn't believe she wanted to be a YouTuber but had spent no time researching her competition. She had little to no knowledge of what being a cooking channel entailed. And needless to say, her channel never really took off. Researching your competition before launching your channel is key to setting yourself up for success. You have to know what's already out there so you can stand out. So, let's go over some tips on how you can research and apply your findings. First and foremost, you need to not only know your competition, but…

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