From the course: Making Video 1: Sell Something

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Scheduling the shoot and nailing down logistics

Scheduling the shoot and nailing down logistics

From the course: Making Video 1: Sell Something

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Scheduling the shoot and nailing down logistics

- We're well under way in planning Lolita's video and we've got a lot of specifics accounted for. She's done the work in making sure she's identified and understands her target audience, she's shaped her message and chosen the video content, she's defined the style and the structure, and she's written her script and transformed it into a two-column format, which has lots of additional information about the visuals. It may seem like we're ready to go, but there are some more things we need to plan in terms of getting the production shoot prepped. First, it's a good idea to set up a solid production schedule. For large shoots, production schedules span many days and have lots of moving parts with massive crews and a multitude of different shots to be captured. For smaller shoots like this one, everything shrinks down, but scheduling is no less important. Because this shoot will only last one day, we'll really need to be sure that we've got everything planned out perfectly. Lolita will…

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