From the course: Multi-Platform Video Producing
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Second screen content
- I wanna talk about a trend called the second screen experience. And what this means is that a viewer is interacting with different strands of content by a multiple platform simultaneously. I think my teenager's probably a great example of this behavior because he'll be playing a video game on our 4K tv while watching a re-run of The Office on his iPad while also Snapchatting with his friends using his cell phone all at the same time. Now in a more business oriented context second screen viewers are often at a conference or event and they may be taking a poll or responding to a question by a speaker or posing a question to a speaker and participating in a survey. And someone has had to create all this content in advance to coordinate with the primary content on the screen. So that person might be you and you wanna be sure that content is engaging to take advantage of that second screen opportunity. What you don't want is to lose your audience, they start on that screen with your…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.