From the course: How to Build a Following Online
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Social media
- [Voiceover] Oh, sorry, I was just responding to a tweet. Now, what was I going to talk about? Oh right, social media. You see, once you've figured out your brand, and done all your research, the next step is to pick which social media you want to use. So, let's get into some social media tips. First, it might be tempting to post to every social media, but it's much better to initially focus on the right one, or two for your brand. Because there's just too many platforms out there and it can get really overwhelming if you try to post to them all. When choosing, think about the target market for your audience, and try to pick a platform that you think will most likely be home to them. For example, if your brand is all about women's fashion and beauty, then Pinterest is the right choice for you as 81% of its users are women. Next up consider your content. When picking your social media platform, you also want to consider…
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