From the course: Multi-Platform Video Producing
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Social media
- Let's talk about integrating social media into your production cycle. Social media is a critical element in today's communication strategy, so why not incorporate it into your next transmedia project right from the beginning? For a recent project, we shot interviews, and we had those same people do quick direct to camera reads from a teleprompter. So the interviews were for a long organizational video that we served up for the website, and the stand-ups were a Facebook 30-second spot and a 15-second Instagram campaign to help this association connect to new members. Then we also shot different types of BTS footage and photos, one of the most-shared items, we know, on social media is behind the scenes. And we used a GoPro and another video camera and a DSLR and a smart phone, and then we shot a little time-lapse sequence of setting up our shots with my Galaxy S9 Plus, and we shot a little 360 footage with my Samsung Gear VR camera, and then those photos can get captioned and shared…
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