From the course: Producing a Video Crew

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Standards and best practices

Standards and best practices

From the course: Producing a Video Crew

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Standards and best practices

- Video standards are changing all the time as we get more and more pixels out to our audiences through evermore sophisticated systems. So let's talk about some ways that regardless of what is happening in the industry you can ensure that your crews are delivering what you need. One of the things that's really important is to create standard operating procedures. These are a must for any in-house communications department producing a lot of ongoing video content. So it's great if you have a video spec sheet that you can just send to all crews, though once in awhile you are going to have to customize this for a particular platform or a particular project, for example, if you want everything shot vertical for Instagram. Remember that the United States has different specs than other countries and continents. For example, our frame rates here tend to be 24 frames a second or 30 frames a second, and in Europe and some parts of the Middle East, it's 25. So just keep that in mind when you're…

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