From the course: Video Writing: Using Humor to Communicate and Persuade
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Story
From the course: Video Writing: Using Humor to Communicate and Persuade
Story
- In another course, I discuss the power of storytelling in creating and shaping your business video. Now, I'm not trying to promote that course, which is called Storytelling for Business Video and has a link on this course page somewhere around there. But, storytelling plays just as much of a role in a funny video. It's a must. Let me be blunt. You have to have a story. That doesn't mean you need to tell every bullet point of your story in your video if your project is eight seconds long. But you need to at least know the story you're trying to tell and keep it in mind as you write, shoot, and edit. Suffice to say that human beings are hardwired for story and remember a message much better if it's delivered in narrative form. Now, what do I mean by story? A series of linked events with a beginning, middle, and end preferably focusing on a single character. The events can be anything as long as they're related and sequential, and the character can be anyone or anything as long as it…
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