From the course: Social Media Video for Business and Marketing
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Strategies to make your video stand out
From the course: Social Media Video for Business and Marketing
Strategies to make your video stand out
- Viral videos, which can be one of the most effective ways to bolster your brand, are very difficult to predict or replicate. There's no checklist. It really comes down to the perfect storm of a great video, lucky timing, catchy pop culture references, and stellar audience-sharing habits. When all of those things come together, your video may spread like a virus. It's rare to strike that type of internet gold, but while there's no secret sauce, videos that go viral often share some basic characteristics. First, emotion and storytelling sell. Viral content tends to evoke strong emotions, and in terms of shareability, positive, upbeat emotions often outperform negative ones. So, try to present your brand in a feel-good, funny, or inspiring way, and create videos rooted in powerful storytelling. People don't remember facts. They remember stories, so to foster engagement, attach it to a personal narrative. Second, be informative. Yes, emotion sells, but how-to videos are by far one of…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.