From the course: Social Media Video Strategy: Weekly Bites

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Strategies for pull content

Strategies for pull content - Premiere Pro Tutorial

From the course: Social Media Video Strategy: Weekly Bites

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Strategies for pull content

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- Pull video marketing is a customer-focused strategy that is inviting, not disruptive. It's goal is to interest the consumer and pull them in with useful content, bringing them deeper into the marketing funnel under their own will. Bottom line, it's not just about making the sale. It's about converting users into loyal, lasting customers. Before any of this though, it's important to first do a thorough analysis of the brand and the target audience. That is, you've got to determine what about the product will be the most useful to your audience. What problem is the product trying to solve, and who will benefit from it? The answer to these questions usually drives a lot of pull marketing tactics. It dictates who will receive the messaging and what strategies will get that audience to take action. And most of the time it does this in the form of supplying useful video content. Things like customer testimonials…

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