From the course: Social Media Video Strategy: Weekly Bites

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Strategies for push content

Strategies for push content

- Push video marketing is all about reaching a large audience, making clear statements about product, quality, and value, and creating an instant demand for a product. This is usually achieved by intruding on customers' existing media consumption habits. The major benefit of push marketing videos is that they can produce fast results, even if just a portion of the watching audience takes action. The major drawback of push marketing videos is that these results are often short lived, and because the goal is not to build lasting customer relationships, push strategies must constantly change in order reengage the customer, and that can be hard to do without establishing that meaningful brand loyalty. In the world of social media video, this often means finding ways to constantly create fresh, effective video ads that play within or next to other online video content. Now think about that for moment. When was the last…

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