From the course: Video Strategies for High Engagement
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Strategies for viral video
From the course: Video Strategies for High Engagement
Strategies for viral video
- Do you know how to drive sales? Create higher demand? Or drive attendees to an event through video? Well, I'm going to show you exactly how to do just that. At LinkedIn, we had a new product called LinkedIn Talent Insights, and our sales executives wanted to create a higher demand and generate more sales for this product. So, what we we did was, I started a marketing initiative called #LTIChallenge, and we got 20 LinkedIn employees to participate. First, we each recorded videos where we said our names, our favorite feature of LinkedIn Talent Insights, and then we asked members to submit their information to a URL above if they wanted to learn more. And then we challenged two other LinkedIn employees to say their favorite feature. By challenging two other employees on a tight schedule within a one week time period, we were able to create a huge demand. From this, in under one week we generated 200 leads, and it was a…