From the course: Making Video 3: Sell Yourself

Unlock the full course today

Join today to access over 22,600 courses taught by industry experts or purchase this course individually.

Talking about self-promotion: Substance and style

Talking about self-promotion: Substance and style

From the course: Making Video 3: Sell Yourself

Start my 1-month free trial

Talking about self-promotion: Substance and style

“

- Selling yourself is a really tricky thing. It's challenging because essentially, it's the task of selling the intangible, promoting the service and abilities of a person. Not only that, but it can really be hard to figure out how to come across with the right tone and energy. You can't just make a video about how absolutely amazing you are, or it will definitely turn off a large segment of viewers. You need to connect with your audience, and relate to them in ways that draw them in without rubbing them the wrong way. And finding this balance comes down largely to the substance and style that you choose to depict in the video. Let's talk about this. Before making a self-promotional video, it's important to figure out why you're making it. Is it primarily to attract new customers, to increase existing customer engagement, to offer brand awareness, to educate, to inspire, to drive traffic and sales? Each of these purposes comes with different approaches that you can take in the video…

Contents