From the course: Developing a YouTube Strategy

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Trending vs. evergreen content

Trending vs. evergreen content - YouTube Tutorial

From the course: Developing a YouTube Strategy

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Trending vs. evergreen content

- [Narrator] All right, it's time to talk about trends verse evergreens, and no, I'm not talking about trees. Though, that is what they are named for. So let's go over the pros and cons of each video type, starting with trending videos. Trending videos are videos that relate to a specific trending topic that might be hot right now, making them similar to viral videos. However, trending videos are videos revolving around events, fads, holidays, or the latest internet challenge. Trending videos usually have a limited shelf life, as the trending topic will come and go quickly. Thus, these videos tend to gain a lot of views quickly, but once the topic is no longer hot, views tend to drastically taper off. Evergreen videos, on the other hand, are videos that aren't built around current trends, and thus will continue to bring in views because they remain topical. They're usually based around a popular search term. Like, for…

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