From the course: Making Video 3: Sell Yourself

Unlock the full course today

Join today to access over 22,600 courses taught by industry experts or purchase this course individually.

Understanding the idea, goals, and audience

Understanding the idea, goals, and audience

From the course: Making Video 3: Sell Yourself

Start my 1-month free trial

Understanding the idea, goals, and audience

“

- In this course, we'll be making a video with Banks Staples Pecht, where she promotes her executive coaching services for her business, Banks Coaching. Making a self-promotional video is a complex endeavor, since you're selling the intangible commodity of a person-to-person service. In order to successfully guide Banks on the best strategies for her video, it's important to get to know who she is both personally and professionally, so let's meet her now. Banks, thank you so much for going on this journey, and I'm really excited about making this video. Just to start us off, can you introduce yourself to our audience? - Sure. I'm super excited to be here. My name is Banks Pecht, I laughingly call myself a recovering attorney. I'm an executive coach, and I have a national practice supporting professionals and high achievers who are looking to make either career pivots, or personal or professional growth initiatives. And I also like to say that I help successful people be more…

Contents