From the course: Social Media Video Strategy: Weekly Bites

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Understanding video SEO

Understanding video SEO

- While many videos are designed to live within passive search landscapes of social media news feeds, many also need to be optimized to perform well in active search environments, when people use search engines like Google and YouTube. So to make your videos as searchable and as intuitive as possible, you've got to be aware of search engine optimization, or SEO, when it comes to video. Let's talk about what it takes to give your videos a higher chance of ranking in active searches. First, I'll say that many of the basic SEO tips for general web content are also important for video. That means you need to create clear and engaging titles, descriptions, and metadata so that search engine bots can effectively find your content. When writing this accompanying text, you need to think like an end user. Ask yourself how people will be searching for the content, what keywords or phrases will they enter to find what they…

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