From the course: Multi-Platform Video Producing
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User generated content
- Planning for user-generated content is the most challenging because you don't control the variables. So you just control everything you can. There are two types of user-generated content, which I'm gonna call UGC for short. One type of UGC content is something you need to complete the video's story. So for a video about people who traveled on a global exchange program, I've solicited photos from each interviewee from the time they lived abroad. Now these vary widely in quality. They were shot on many different kinds of cameras over many different years. Some of them are physical photos that I have to scan. So I'm gonna need to budget some extra time for me or my graphics team to crop and color-correct these images to make them all appear a little more holistic in the video. Now a second type of UGC is content that you're gonna solicit to be part of the ecosphere of your main videos in your social media channels. So you want to be sure that this content is, first of all, relevant to…