From the course: Hypersyndication: Maximizing Your Web Video and Podcast Audience

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Using YouTube to target televisions

Using YouTube to target televisions

- The easiest way for you to get your content into the living room is going to be through YouTube. The only challenge is, it's a pretty cluttered network. But if you take the time to set up a channel and make it easier to discover your stuff, people can bookmark that and easily come back. With YouTube, the goal is to get the content out in as many formats as possible. YouTube takes the master file, and then re-encodes it for optimum delivery. As such, I strongly recommend starting with a 4K video file when possible. You'll then set up a channel. This is a pretty straightforward process. Login to your profile, click on it, and you'll see the ability to access channels. If needed, create a new channel. Give it a name and a category, and choose your target audience. You can have multiple channels attached to one account. This'll give you the flexibility to easily participate in more than one channel, and keep your content easier to discover, by keeping it grouped with similar other…

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