Using video to drive awareness

- Do you want to drive brand awareness? Video is a great way to accomplish awareness and provide value to your audience. Here are two examples of fantastic awareness videos. The first video was created to drive awareness around International Women's Day. The video was created by Manpower Singapore, and they used a riddle and went to the streets to see if unconscious bias exists in Singapore. The riddle explains how a father and son were driving in a car and the father was killed, and the son was rushed to the emergency room. The surgeon says, "I can't operate, this is my son." Who is the surgeon? - This is a tricky question. (chuckles) - The father. - The father. - The father. - Father. - The dead man. - It's the other father. - Stepdad. - Grandfather. - The godfather. - Uncle. - The priest. - God? - His mom? - Well done! (laughing) - About half of the participants answered the riddle…