From the course: Social Media Video Strategy: Weekly Bites
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Video marketing metrics - Premiere Pro Tutorial
From the course: Social Media Video Strategy: Weekly Bites
Video marketing metrics
- Unless you're a marketing professional, you probably aren't aware of all of the different types of statistics that make up a video success rate. So here I just want to cover the basics. And by the way, you can get these types of stats from backend analytics tools like Google Analytics or Google Search Console. First up, number of impressions. This is the number of times the video has loaded in a web browser or social media app. This doesn't actually mean that anyone has seen the video. It just means that it's there, ready, chilling in the background. So for example if a user visits a news site and there are several videos on the sidebar or organized within the article, those count as impressions. But again, they might be ignored completely. In this sense, it isn't really about interaction with content, but this can give you some idea of how well a video attracts viewers' attention. So while the number of…
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