From the course: Social Media Video for Business and Marketing
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Video's role in social media marketing
From the course: Social Media Video for Business and Marketing
Video's role in social media marketing
- In the world of social media content strategy, video is essential. Its role in connecting brands with their target audience cannot be understated. So let's begin by talking about a few types of popular marketing strategies, and then we'll dive into all the reasons that video is the perfect medium for the wide world of social media. First, product marketing. Here we're talking about actually bringing a product to market. It's about promoting and selling products and services to a specific audience through direct outreach. Then, there's content marketing, which is strategic and more subtle. Content marketing is about the creation of useful content in order to generate trust and create lasting relationships with consumers. It's about helping people connect with your brand in a personal way. Essentially, it's about drawing people to you by consistently giving them engaging and useful material. Video is the perfect medium to accomplish both the goals of product and content marketing in…
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