From the course: Online Video Content Strategy
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Volume and frequency of content
From the course: Online Video Content Strategy
Volume and frequency of content
- I often get a lot of questions about how much content people should produce and how should they schedule it. How often should you upload content to a specific platform? Do you really need to be beholden to a schedule? How much content is too much content? Am I going to burn out my audience if upload every day? And what's the balance between quality and quantity? Should I be making highly produced, highly polished content or should I do content that doesn't have over-the-top production, is solid, but it's something I can produce more frequently? Where is the balance between all of these things? So I want to talk about that. Let's go by them one by one. How often should you upload content to a specific platform? You need to know the nature of that platform. There are platforms that do better at more content and there are platforms where you should be a little bit more reserved in how often you put out content just because it ends up feeling a little much. It feels overwhelming. And we…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.