From the course: Online Video Content Strategy
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Webinars
- If you're watching this course, the odds are that you're familiar with webinars and what they can do for content marketing. Ultimately, if I were going to try to break it down I would say that webinars are live video presentations that you can have available that serve the purpose of qualifying potential leads or buyers while also educating those potential leads or buyers about the value proposition of your product or your services or maybe even qualifying yourself as an authority or an expert in an industry or a specialized area of interest. There are online video platforms that suit themselves really well to hosting or even distributing your webinars and I think we need to cover a few of those as well as tools that you might want to put in place, and this leads to a larger conversation about live video as a whole. Now it is possible to do recorded webinars, but it is often frowned upon. It can be practical if it's marketed that way up front, but most people tune into webinars…
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