From the course: Social Media Video Strategy: Weekly Bites

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What content should you live cast?

What content should you live cast? - Premiere Pro Tutorial

From the course: Social Media Video Strategy: Weekly Bites

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What content should you live cast?

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- Let's talk about some strategies for what makes good live casting content. After all, you should have a very good reason for going live because I think most of us agree that posting a pre-recorded video was easier all around. But given the proper context, the real-time, interactive and personal qualities of live video offer some really unique benefits. So let's talk about when it's a good idea to tap into that. First, there's the real-time aspect of live video. As in this event is happening now so I want to share this moment as it unfolds. A product announcement is a great candidate for this, and lots of brands are embracing the livestream product launch to share news with their fan base. Customers love it because they feel included in the excitement. It really does break down barriers for people that can't make it to the main event and creates deeper connection and trust in the brand. Breaking news is another…

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