From the course: Online Video Content Strategy
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What platform do you need?
From the course: Online Video Content Strategy
What platform do you need?
- What platform to choose for your online video is the thing that I think a lot people get stuck on, and it's because there are so many options available. One of the things that I advocate a lot for is understanding context of platform. There are short-form content platforms, long-form content platforms, there are platforms that also speak to different user intentions like maybe business, or entertainment, or education. When it comes to different platforms, there are other considerations as well, such as format or timing. There are a lot of these platforms that are mobile first, or even mobile only. Some of them take advantage of vertical video, others to horizontal in nature. So when you're deciding what content you want to produce or make and what platform fits it best, you have to take all of these variables into consideration. It's not as simple as going where your audience is, which is the thing that most marketers tell you. When it comes to short-form content, the variable is…
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