From the course: Live Video Streaming: Essential Skills

What you will learn in this course

From the course: Live Video Streaming: Essential Skills

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What you will learn in this course

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- For marketing, advertising, and communications professionals, live streaming or webcasting can have a wide range of meanings. I'm John Dudley and welcome to Live Video Streaming, Fundamentals for Marketing, Advertising, and Communications Professionals. I've been providing professional webcast production solutions for over a decade and from my experience, conflicting concept definitions and inconsistent levels of understanding can present big challenges, especially when you're up against competing client and management expectations. Streaming technology has become more accessible than it was even two years ago and platform capabilities are expanding faster than ever. However, with all of this change, the fundamentals of delivering compelling content, that aligns with your communications and business objectives remains the same. In this course, you'll learn the basics of webcast, ranging from using common place consumer technologies to integrating profession video, sound, and backend content delivery solutions. Most importantly, I'll present the communications and business guidelines I follow when recommending the investment to go live, versus simulated live or on-demand. From strategy and creative to the content and the technologies to deliver it, let's get started on covering the fundamentals of the who, what, when, why, and how of webcasting.

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