From the course: Hypersyndication: Maximizing Your Web Video and Podcast Audience
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Why do you need to hypersyndicate?
From the course: Hypersyndication: Maximizing Your Web Video and Podcast Audience
Why do you need to hypersyndicate?
- We've established some basic concepts of hypersyndication. There are really two key points, that your media adhere to open standards that are widely used on most devices, and that you employ syndication technology. I'm going to recommend RSS, so your content goes in as many places as possible. Now throughout this course, we're going to explore those techniques in depth, but I'd like to start with a why. A lot of folks ask why they need to hypersyndicate. It is extra work, but it's pretty simple. Traditional publishing has been designed to pull people into your publication or website. People would come to you. But this has changed. Now it is absolutely essential that you're found in many places. For example, the number two search engine on the planet is YouTube, which of course only supports one type of web content, and it's even the most popular place where people go to discover new music. Now this means that you have to put your content there, but just being on YouTube isn't…
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