From the course: Live Video Streaming: Essential Skills
Why should I go live?
From the course: Live Video Streaming: Essential Skills
Why should I go live?
- Moving away from the technical side of things for a bit, in this chapter, we're going to go more into the strategy side of webcasting. The first question I always ask a client, whether they're corporate, government, or media, is why go live? What's the justification to make a huge investment and take on the risks of a live production? When I ask this question, more often than not, I hear about 10 seconds of silence and then the shuffling of papers. My point is, what kind of programming warrants going live versus a more controllable on-demand or simulated live delivery? My standard for delivering live requires a yes to at least one of these questions. First, is the content more impactful in a live setting than on-demand? Second, does the reward justify the risk? Next, are you delivering breaking news to the public or a targeted audience? Are you unveiling a new product that the customer is anticipating? Are you streaming a sporting event, concert, or performance where the audience demands live delivery? Are you looking to provide real-time interaction with your targets, and a live webcast accomplishes this. Do you want to provide convenience and make a busy target's life easier, such as a reporter on deadline, or team members located on the other side of the globe? Or, are you looking to save the expenses of moving your audience to a single location, like a sales meeting or company-wide address? These are all bottom-line questions you need to answer before committing to going live. Webcasting for the sake of it never makes business sense or logistical sense. You need to have a firm justification to take the risks and make the investment.
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