From the course: Social Media Video Strategy: Weekly Bites
Join today to access over 22,600 courses taught by industry experts.
Why should you go live? - Premiere Pro Tutorial
From the course: Social Media Video Strategy: Weekly Bites
Why should you go live?
- Live video is changing the face of social media marketing. The immediacy, intimacy, and interactivity of it provides brands with a new way of talking to consumers, and people really do love it. In fact, 80% of customers would rather watch a live video than read a blog or a social post. People spend three times as long watching a live video than a prerecorded video. Live videos receive more likes, comments, and shares than non-live video, with Facebook reporting that live videos experience an average of six times as many interactions as regular videos. Live videos also improve your rank within your customers' newsfeed algorithms. And with more platforms making live video a possibility, including YouTube, Facebook, Instagram, Twitter, Snapchat, and Periscope, you have a lot of options for how you communicate in real time with your audience. Live video can change the way people think about your brand. That's because it goes…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.