From the course: Online Video Content Strategy
Join today to access over 22,500 courses taught by industry experts or purchase this course individually.
Why should your audience care about this?
From the course: Online Video Content Strategy
Why should your audience care about this?
- Anyone producing online content want people to care about their content. They want people to watch it, they want people to engage with it. There's a real problem with this, though. A lot of times it becomes very me-centric conversation. It's about what you can extract from people instead of the value that you provide, and at the end of the day when you're asking people for their time, which is what you're asking for, you ask them to watch your video, you're asking them to spend five minutes on that instead of working on their business, instead of spending time with their significant other, instead of investing in any other activity. You're asking them to make a commitment and investment in you, and it needs to be worth their while. They need to know upfront what the ROI of spending that time with you is, and a lot of people are failing to communicate that, while more people are failing to actually deliver on that. I think what one of the most important things you can do if you're…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.