From the course: Video Writing: Using Humor to Communicate and Persuade
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Why not use humor?
From the course: Video Writing: Using Humor to Communicate and Persuade
Why not use humor?
- So far, I've been championing the use of comedy in business videos, but as a guy who's been trying to write funny stuff for the past few decades, I can tell you that comedy always runs a risk. It's up to you to decide whether the increased effectiveness and persuasiveness that humor can give your message is worth that risk. Let's take a look at the downside of comedy. There's some disagreement as to which famous actor said, "Dying is easy, comedy is hard." We only know two things about him for certain. He was right, and he's dead. Comedy is hard means that, as opposed to drama or other types of theater, comedy is a binary art. Its success depends upon many factors, wording, timing, visuals, performance, yet in the end, you either get a laugh or you don't. And there's nothing so seriously serious as a joke that doesn't land. Hey, what's the advantage of living in Switzerland? Well, the flag is a big plus. See what I mean? A bad joke makes you forget everything else, which probably…
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