From the course: Hypersyndication: Maximizing Your Web Video and Podcast Audience

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Why use a podcast

Why use a podcast

- While streaming media is fantastic, sometimes you're going to want to download to get to this. That's because folks don't always have consistent internet connections. Whether they're up in an airplane, underground on a subway, or even just in areas where the internet cuts out. There's times that downloadable media matters. And one of the ways to get that downloadable media easily, is through the use of a podcast. Now there is a complete course available here in the online library that explores podcasting in depth. What I want to do, is give you a little of the highlights here so you understand how podcasting should fit into your web video or web audio strategy. Podcasting has some major benefits. First up, it's an Opt-in audience so you don't have to worry about spam or any of the other rules that regulate online content. Subscribers can then watch and listen at their convenience, once they subscribed as long as they have internet connection at some point. The relevant content…

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