From the course: Hypersyndication: Maximizing Your Web Video and Podcast Audience

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Why use streaming to target TVs

Why use streaming to target TVs

- Let's switch from the small screen to the bigger screen. While televisions are not nearly as popular as they used to be, they still are the centerpiece of most living rooms or apartments, and using streaming media means that your content can be viewed on the same great screen as Hollywood movies or broadcast content. Now, in order to work on these devices, there are some things you're going to need to do; but more and more, built-in internet reception is becoming a standard feature on televisions; and if not, the use of add-on boxes or blu-ray players tends to unlock it. What we're seeing, is that internet connected TVs are rising sharply, a 10% gain in user-ship in just the last two years. 60% of all homes in America have a television that's connected to the internet. This means that your content can be consumed if you're on the right networks. Most of these devices follow pretty similar standards. A notable exception is that the Apple TV can support podcast, so if you use the…

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